Lezli salz-bradley’s fashion boutique is named after the street where she grew up in Denver, Colorado. “It was like merging my two favorite things into one,” she says. Customers have been finding their favorite accessories, shoes, and clothing at her shop for fourteen years. Now they can buy those designer labels online. To make her customers’ online experience just as fulfilling as visiting the store, Salz-Bradley keeps the content fresh and the navigating easy. The site includes sections such as Cheap & Chic—Best Buys Under $100 and Get the Look, which offers style tips for every body type. “We add 30 to 40 new items to the site every week,” she says, “and customers can call to consult our personal stylist.”

MINT CONDITION: Kiwi-green cardigan by Laurie B made of 100 percent organic cotton; $189. 

BYOB: This tote, made from organic and Earth-friendly ingredients, strikes a blow for sustainable sloganeering. By Vert; $48