4 Ever Michelle Couture

Personal Best: 4 Ever Michelle Couture owner Michelle Pereira’s inventory launched with many items from her own closet.

Everything here is unique. You won’t find two of the same thing,” says Michelle Pereira, owner of
4 Ever Michelle Couture, a compact consignment boutique nestled in downtown Morristown. But don’t let the word consignment mislead you. The year-old shop is geared toward sophisticated, budget-conscious women who will be enticed by its broad assortment of high-end clothing, handbags, shoes, jewelry and accessories.

Pereira’s elegant little store specializes in Chanel designs, but also offers a variety of luxury labels such as Louis Vuitton, Gucci, Prada, Marc Jacobs, Juicy and Coach. Not only does 4 Ever Michelle Couture supply an array of ever-changing merchandise, but Pereira and her three employees also provide sincere feedback to their shoppers.

“I want all my customers to leave knowing they look good, and then return again satisfied,” says Pereira. “My coworkers and I are honest with our customers. We aren’t going to lie to them and tell them they look good in something when they don’t.”

A former school principal of 21 years, Pereira attributes her store’s launch last September to her own shopping compulsion. “This store was truly a gift from my husband,” explains the Warren resident. About 80 percent of 4 Ever Michelle Couture’s inventory consists of her personal purchases from all over New York City and Europe. “By opening the store, I got to put my bad habit of shopping to good use.”

Pereira offers women the opportunity to consign their authentic designer goods in her boutique and through her postings on Internet marketplaces such as eBay and Bonanza. With such an array of merchandise, you can treat yourself or purchase memorable gifts for others.

“Just as the name suggests, I wish to offer high-end gifts that will last forever,” Pereira says.

Location: 4 South Street,
Contact: 973-538-6700,
Store Hours: Monday–Wednesday 10 am to 6 pm; Thursday 10 am to 8 pm; Friday and Saturday 10 am to 6 pm; Sunday 12 pm to 6 pm.

If you like this article please share it.